Check to confirm the media roll is centered on the spool. In some instances customers reported the label roll was not aligned to the center of the plastic spool. Each label roll support has two tabs that can be adjusted to accomplish moving the whole roll over if necessary. Each side/support has to be manipulated separately. Tilting and pressing the support at a slight angle to “click” into the next notch(es) requires a bit of careful pressure but it can be done. It’s easier to move them one direction than the other (easier to move them toward the end of the spool than toward the center).