When a label prints there is a blank area of label material that isn't printed on either side of the text. This is known as a leading and trailing edge.
This is a fixed distance of 10mm or 0.393 inches and cannot be changed due to the mechanics of the machine. Specifically, the physical space between the printhead and the cutter blade.
Note: Labels printed in wiremarker mode only have a blank margin on one end, which can make it appear that the text is bottom justified or some setting is preventing print to that area.
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Edge to edge printing is available for the M210 and M211 printer models with pre-sized labels. If you want to print on the full label, consider pre-sized materials, Bradyid.com.
This issue is addressed in other Brady portable printer models via a "backfeed" feature. The BMP41 is the lowest cost option that includes this feature: BMP41 - General Information.Related information